Banking&finance reporter(wp/es):
Customers popping into a London bank branch from today will have their face tracked and their mood assessed when they leave it.
Clydesdale and Yorkshire Bank has installed an Apple Store-inspired “lab” in its Kensington High Street branch with new technology, which includes being able to check bank balances using Amazon’s Alexa voice recognition system.
The project, named Studio B, features a polished steel portal with a digital display which reacts to people as they walk in, plus a huge animated video wall and computer games. Facial recognition technology tracks a customer’s journey around the branch and assesses whether they are smiling or frowning when they leave.
Workshops hosted at the new branch will include one educating children about the future repercussions of impulse buying.
Helen Page, the bank group’s innovation and marketing director, said: “It doesn’t look anything like a branch or feel like a bank ... people initially thought it was an Apple Store or we were selling phones.
“We want to put the fun back into finance and help customers find practical solutions to the challenges they face.” Asked about privacy concerns over facial tracking, she said there were still private areas for customers to meet staff.
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